These six principles guide every decision we make about your personal data. They summarise the full policy below and are provided for quick reference — please read the complete document for full details.
We collect only the personal data that is strictly necessary to operate your account, verify your identity, process transactions, and deliver our services. We do not collect data for its own sake.
All data transmitted between your device and the live88 platform is encrypted using 256-bit SSL/TLS. Personal data stored on our servers is protected by access controls, firewalls, and regular third-party security audits.
live88 does not sell, rent, or trade your personal data to any third party for commercial purposes. Your data is yours. We use it to serve you — not to monetise your profile to external advertisers or data brokers.
You have the right to access, correct, export, restrict, and erase your personal data held by live88. Requests are processed within 30 days. No justification is required to exercise your data rights.
We retain personal data only for as long as it is needed for the purpose it was collected, or as required by applicable law. Account data is typically retained for seven years post-closure for regulatory compliance.
In the unlikely event of a personal data breach that poses a risk to your rights, live88 will notify affected users promptly and take all reasonable steps to mitigate the impact of the breach without delay.
This Privacy Policy (hereinafter referred to as "the Policy" or "this Policy") is issued by live88 (hereinafter referred to as "live88", "the Company", "we", "us", or "our"), the operator of the online gaming platform accessible at https://live88.cam (hereinafter referred to as "the Platform").
live88 recognises that the privacy of every registered player is of fundamental importance. This Policy describes in transparent, plain terms how we collect, use, disclose, store, and protect personal data submitted by or collected about users of the Platform, including visitors who have not yet registered an account (hereinafter collectively referred to as "Users", "Players", or "you").
This Policy applies to all personal data processed by live88 in connection with the Platform and its associated services, including but not limited to: account registration, deposits and withdrawals, customer support interactions, marketing communications, and technical usage analytics.
For the purposes of this Policy, the following terms shall carry the meanings defined below:
live88 acts as the Data Controller in respect of all personal data processed through the Platform. The Company is responsible for ensuring that personal data is handled in accordance with this Policy and applicable data protection laws.
All data protection enquiries, subject access requests, and complaints should be directed to our designated Data Protection contact, details of which are provided in Section 16 of this Policy. live88 will respond to all written data protection requests within thirty (30) calendar days of receipt.
live88 collects personal data across the following categories, depending on how you interact with the Platform:
| Category | Examples | Purpose |
|---|---|---|
| Identity Data | Full legal name, date of birth, national identity card number (MyKad), passport number | Account registration, KYC verification, age verification |
| Contact Data | Email address, mobile phone number, residential address (including city — e.g., Kuala Lumpur, Penang, Johor Bahru) | Account communication, customer support, regulatory correspondence |
| Financial Data | Bank account details, e-wallet identifiers (Touch 'n Go eWallet, Boost, GrabPay), transaction history, deposit and withdrawal records in MYR | Payment processing, fraud prevention, AML compliance |
| Identity Verification Documents | Scanned copies of MyKad, passport, utility bill, bank statement | KYC compliance, age verification, source of funds verification |
| Technical Data | IP address, browser type, device identifiers, operating system, session duration, login timestamps | Security monitoring, fraud detection, platform optimisation |
| Gaming Activity Data | Game history, bet amounts, win/loss records, sports betting selections, bonus usage | Responsible gambling monitoring, account management, dispute resolution |
| Communication Data | Live chat transcripts, email correspondence, support ticket records | Customer service, dispute resolution, quality assurance |
| Marketing Preferences | Opted-in promotional email preferences, notification settings | Sending relevant offers and promotions where consent has been given |
live88 collects personal data through the following means:
live88 processes personal data only where a valid legal basis exists. The table below sets out each processing purpose and its corresponding legal basis:
| Purpose | Legal Basis |
|---|---|
| Creating and managing your live88 account | Performance of contract |
| Processing deposits and withdrawals in MYR | Performance of contract |
| Verifying your age (21+) and identity (KYC) | Legal obligation; performance of contract |
| Detecting and preventing fraud, money laundering, and account abuse | Legal obligation; legitimate interests |
| Providing customer support and resolving disputes | Performance of contract; legitimate interests |
| Monitoring responsible gambling and applying player protection tools | Legal obligation; legitimate interests |
| Sending transactional notifications (deposit confirmations, withdrawal updates) | Performance of contract |
| Sending promotional communications and bonus offers | Consent (may be withdrawn at any time) |
| Platform analytics and performance optimisation | Legitimate interests |
| Compliance with regulatory reporting and record-keeping obligations | Legal obligation |
live88 does not sell, rent, or trade your personal data to any third party. We share personal data only where necessary and only with the following categories of recipients:
All third-party processors engaged by live88 are required to implement appropriate technical and organisational security measures and are prohibited from using your personal data for any purpose other than that for which it was shared.
The live88 Platform uses cookies and similar tracking technologies to enhance your experience, maintain session continuity, and gather analytics data. The categories of cookies used are as follows:
live88 retains personal data for no longer than is necessary for the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identifiable individual.
live88 may transfer personal data to servers, processors, or partners located outside of Malaysia. Where such transfers occur, the Company ensures that adequate safeguards are in place to protect your personal data to a standard equivalent to that required under applicable Malaysian data protection law.
Safeguards may include: data processing agreements incorporating standard contractual clauses, transfers to jurisdictions recognised as providing adequate data protection, or other legally recognised transfer mechanisms as appropriate to the circumstances.
live88 implements a comprehensive set of technical and organisational security measures designed to protect personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. These include:
As a data subject, you hold the following rights in relation to the personal data live88 holds about you. These rights may be exercised at any time by contacting us using the details in Section 16:
Request a copy of all personal data live88 holds about you. We will provide a full subject access response within 30 days.
Request correction of any inaccurate or incomplete personal data we hold about you. Updates to contact details can also be made directly in Account Settings.
Request deletion of your personal data where it is no longer necessary for its original purpose, subject to our legal retention obligations.
Request that we restrict the processing of your personal data in certain circumstances, such as while the accuracy of data is being contested.
Request your personal data in a structured, commonly used, machine-readable format for transfer to another service provider.
Object to processing based on legitimate interests, including direct marketing. Where you object to marketing, we will cease processing immediately.
Where processing is based on your consent (e.g., marketing emails), you may withdraw consent at any time. Withdrawal does not affect the lawfulness of prior processing.
Request human review of any significant decision made about you by automated means, where such a decision produces legal or similarly significant effects.
The live88 Platform is intended solely for use by persons aged 21 years and above. live88 does not knowingly collect, process, or retain personal data from any individual under the age of 21. The Platform implements age verification measures during the registration process and may request documentary proof of age at any time.
If live88 discovers or has reasonable grounds to believe that personal data has been collected from an individual under 21, the Company will immediately suspend the associated account, delete the personal data in question, and notify the relevant parties as appropriate. Parents or guardians who believe that a minor has registered on the Platform should contact us immediately at the details provided in Section 16.
The Platform may contain references to or integrations with third-party services such as payment processors (Maybank2u, CIMB Clicks, Public Bank, Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX). While live88 engages these third parties under data processing agreements, we are not responsible for the independent privacy practices of third-party service providers.
We encourage all Users to review the privacy policies of any third-party services they interact with in connection with their live88 account. live88's Privacy Policy applies only to data processed by the Company through the Platform.
live88 reserves the right to revise, update, or replace this Privacy Policy at any time. Where changes are material — such as a change in the categories of data collected, a new processing purpose, or a change in data sharing arrangements — the Company will endeavour to notify registered Users by email or by displaying a prominent notice on the Platform prior to the changes taking effect.
The date of the most recent revision is displayed at the top of this Policy and in the page header. Your continued use of the Platform following the publication of a revised Policy constitutes your acceptance of the updated terms. If you do not agree with any revision, you should cease use of the Platform and submit an account closure request.
If you wish to exercise any of the data subject rights described in Section 12, have a question about how live88 handles your personal data, or wish to submit a complaint about our data processing practices, please contact us using the following details:
If you are not satisfied with live88's response to your privacy concern, you have the right to escalate the matter to the relevant data protection authority in your jurisdiction.
Your personal data is handled with the same care we apply to every payout. Join over 500,000 Malaysian players on live88 today.
For players aged 21 and above only. Please gamble responsibly.